Brief to make a striking poster for a new website in a college. That college being The London College of Fashion I thought they may be up for something a bit erm special. Turns out I was very wrong 🙂
Click images above for a larger view.
Now I designed these at A3 in size so do take that into consideration with the font size etc, the small text is around 18pt so plenty big enough to read.
What design did they go for instead?
Someone else’s of course! Now here be the design they liked in the end and I fully understand why they chose it, this little tale is just a heads up to get a full design brief and follow it before wasting your own time. Live and learn as they say.
What did I learn from this, never think you know what a client wants… find out and clarify!